Capital-Markets-Lite & Crowd
What this is: Retail and community capital via Reg CF/Reg A+, mini‑IPOs, and platforms. When to use: Strong brand/community; narrative‑driven categories. When to avoid: Highly regulated clinical hardware; when disclosure burden outstrips benefit.
Tools & Structures
Tool
Explanation
Reg CF equity crowdfunding
Raise up to current caps from retail investors; marketing heavy.
Reg A+ mini‑IPO
Larger public raise with lighter disclosure than S‑1; significant prep.
Key levers: Disclosure costs, platform fees, investor relations load, escrow timing.
Case studies: Basecamp (pre‑sales model analogous), community devices.
Related: See Employee & Community Ownership for community syndicates, and Capital from Customers for prepaid subscriptions.
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